All Entries in the "Marketing" Category
Japanese retailer Uniqlo expands in Korea
Japanese retailer Uniqlo is aggressively expanding its Korean operations, with plans to open five new large stores in Seoul, Busan, Ilsan and Suwon in the second half of the year, according to Korea Time’s online report.
Big is not better at trade fairs
The biggest or best fairs may not be the right one for your products. Lots of preparation and groundwork prior to attending a fair help make a success of the trip, our writer says.
Grooming tourists as brand ambassadors
Over two million tourists land in New Zealand each year. While they take time to whale watch, bungy jump and soak in hot pools, they are a largely untapped brand sales force for Kiwi products in their home countries.… Read more>>
Exporter training for the antipodean
Exporters need more education on the complex supply chains connecting local and international businesses.
BY: Mary McKinven
When a business is doing just grand in New Zealand, the logical next step might seem to be leaping into overseas markets.… Read more>>
Curse of “Hi, I’m from New Zealand”
Aussies are different creatures to Kiwis and exporters who will thrive across the ditch are those who can learn to spot the difference and wiggle their way into the rather closed networks with good products and services.
BY: Val… Read more>>
Clear goals, sharp focus can lift trade fair success
Don’t land last minute at a trade fair. Be clear about why you are there and understand how to deliver the story for your products.
BY: Sangeeta Anand
In these difficult economic times, international trade shows offer a cost-effective channel… Read more>>
World Cup export opportunities
AucklandPlus and NZTE will be spearheading export promotions and opportunities that come with New Zealand hosting the Rugby World Cup in 2011.
BY: MARY MACKINVEN
Help for New Zealand businesses to take advantage of the Rugby World Cup tournament in… Read more>>
Facebooking, tweeting as a way of life
Kiwi exporters who are not leveraging the power of social media are losing out on a potent global channel for their products.
BY: SANGEETA ANAND
New Zealand exporters who have yet to embrace the powerful marketing reach provided by social… Read more>>
The passage to India
India can be a lucrative export market for Kiwis prepared to spend time courting their counterparts, attend long meals and make repeated visits.
BY: LOUISE BLOCKLEY
Last July New Zealand Trade and Enterprise (NZTE) ran sell-out seminars on exporting to… Read more>>
The morphing of NZTE’s funding mechanism
The old market development grant scheme is being tossed out. In place is a new scheme which aims to be more targeted in its approach to helping companies reach new markets.
BY: VIRGINIA MCMILLAN
Exporters’ love-hate relationship with the market… Read more>>
Wine lords link up to push new frontier for NZ wines
A dozen wine making companies have linked up to collectively promote New Zealand wine abroad in a move that puts to test the power of collective branding.
BY: VAL LEVESON
In 2005, 12 independent New Zealand wineries decided to come… Read more>>
Fixing a not-so-great trading nation
New Zealand’s new trade minister Tim Groser debunks the myth about New Zealand being a small but great trading nation. He says our export as a percentage of GDP is below our peers and we desperately need to grow the… Read more>>
